Ubisoft’s Chris Early has been recently speaking out against Valve’s PC digital store, Steam, saying its business model is “unrealistic”, and “it doesn’t reflect where the world is today in terms of game distribution.”
A spokesperson for Ubisoft has now further clarified Early’s comments in a recent interview, they said that the publisher elected to release The Division 2 on the Epic Games Store instead of Steam because Epic’s distribution model is, in the long-term, more beneficial to publishers.
“It was a business decision to not put new releases on Steam and focus on the Epic Store and Ubisoft Store,” the spokesperson said. “Ubisoft fully supports Epic and their third-party distribution model, which is in the long-term, beneficial for publishers both large and indie and the video games industry. We hope this partnership helps to validate and evolve the model.”
Although Early’s comments weren’t directly explained, it’s likely that his comments are in relation to the revenue split that Epic offers relative to Steam. Steam typically keeps 30 percent of game sales, with 70 percent going to publishers. The Epic Games Store offers more to developers, as on the Epic Games Store, 88 percent of revenue goes back to developers.
Moving ahead, another Ubisoft’s release, Ghost Recon: Breakpoint will be skipping Steam in favour of launching for the Epic Games Store and Ubisoft’s own Uplay.