Twitch’s strategy to diversify the content on the platform made more tracks in 2019, as its non-gaming category “Just Chatting” was watched more than any video game in December, according to data from StreamElements and Arsenal.gg.
Just Chatting streams were watched for 81 million hours in December, leading gaming juggernauts like League of Legends and Fortnite.
Non-gaming content like Just Chatting and ASMR channels represented 11% of total hours watched on the platform in 2019, up from 8% in 2018, and controversial former Overwatch pro gamer Félix “xQc” Lengyel led the way in the Just Chatting category.
The report also stated that total hours watched on Facebook Gaming has increased 210% year-over-year, growing its total share of the live-streaming market from 3.1% to 8.5%.
Like its competitors in YouTube and Mixer, Facebook has signed exclusive deals with former Twitch streamers, including Jeremy “Disguised Toast” Wang and Gonzalo “ZeRo” Barrios.
Twitch saw its share of the action drop down to 61% from 67% in 2018, while its closest competitor in YouTube remained about the same with 28% of the market.