Twitch streamers are speaking out against Twitch for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.
One longtime YouTuber and Twitch streamer ‘The Black Hokage’ noticed a staffer had dropped a message randomly in his chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.
He immediately took issue with what was going on, and commented on it right away: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my chat?”
After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.
I see some new faces accusing me of photoshopping & trying to start drama. I have no reason to lie. Anyone who knows me knows I stay out the way. So here's the vod w/ Twitch staff in my chat trying to trick me into promoting some company with a bit donation during my workout https://t.co/EYBqNG33uO pic.twitter.com/NoqOyyEC6l
— The Black Hokage (@Mr_iKeepitreal) October 7, 2020
“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.
Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”
Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding, but nothing is confirmed yet.