For those who logged into Gears 5 recently may have noticed a change, that the price of Iron has just gone up.
Iron – the premium currency you can buy with real-world money – is spent on Gears 5 cosmetics such as character skins.
At launch, 500 Iron cost £3.99, 1000 Iron cost £6.99 and 2250 Iron cost £14.99. Now these prices have gone up without explanation from either Microsoft or developer The Coalition. 500 Iron now costs £4.25, 1000 Iron costs £8.50 and 2250 costs £16.50.
The problem that caused the change is to do with the previous pricing, and it had to be adjusted in regions outside of the US such as the UK. Another part of this issue is that The Coalition had no idea the change was being made, so it didn’t warn players beforehand.
“So we’ve been seeking out answers on this this morning – we don’t actually control the MS Store conversion rates of Iron and it appears this was done due to some conversion rates being off,” The Coalition’s OctusTC said in a post on the Gears of War subreddit.
“Iron costs $5, and the price changes have aligned to the actual conversion rates apparently (ie. Iron being $5 USD + Tax).
“This happened due to our partners addressing the feedback around Iron store pricing not making sense – for example, some bundles of Iron were more expensive than buying the equivalent multiples of the 500 Iron pack which was completely unintended. The incorrect conversion was part of that.”
“To be frank, we were not aware this change was coming or we would have at least communicated on it with some context rather than the out-of-left-field surprise it’s turned out to be. That’s on us and we’ll establish better processes with our partners for the future. I also want to reiterate that we are continuing to bring your feedback into the studio on pricing and discussions are ongoing. I know that feels like a hollow statement at this point – you want action, obviously – but we want you to know that your feedback is being heard.”