Riot Games has revealed that Red Bull will be joining League of Legends Esports as a new global partner for the World Championship, Mid-Season Invitational, and All-Star Event.
— lolesports (@lolesports) October 4, 2019
There will now be a Red Bull Player Area available for pros to either hone their skills or relax after a game, and there will be Red Bull bottles will be provided for pro players on-stage that feature some League artwork and there will be various gameplay and broadcast integrations, like the Baron Power Play and video content spots.
“Red Bull has been a long-time supporter of sports, esports, and gaming,” said Riot’s head of global esports partnerships, Naz Alehata. “Their deep understanding and appreciation of gaming culture and their desire to continually raise the bar for fans makes them an ideal partner.”