Niantic’s Pokemon GO has had an a great year, with Sensor Tower estimating that it has already generated over $1 billion in player spending this year.
The game has remained popular since its launch in July 2016, and its yearly spending has remained strong. While spending dropped 29 per cent in 2017, but has risen every year since, and 2020 is already the game’s best year yet.
Players worldwide have spent up to 11 per cent more so far this year than in all of last year, and 30 per cent more than in the first 10 months of 2019.
These huge figures are most likely to do with the ongoing COVID-19 pandemic, but Sensor Tower notes that is particularly impressive that Pokemon GO has seen such success.
Pokemon GO is currently the no. 3 mobile game by player spending so far this year, losing out to Tencent’s PUBG Mobile and Honor of Kings – who are first and second, respectively.
Since its 2016 launch, Pokémon GO has accumulated close to $4.2 billion in player spending globally. The lion’s share of that has come from Google Play, generating more than $2.2 billion, or 53.4 per cent of the total. The App Store, meanwhile, accounts for $1.9 billion, or 46.6 per cent.