Nintendo president Shuntaro Furukawa has recently stated that the company would sell 20 million Switches by the end of this financial year – which ends March 31. He’s since cut his estimate down to 17 million, citing Nintendo’s “insufficient” efforts to properly convey the appeal of its latest console.
The news comes from a recent finance-oriented Q&A briefing from the company, where he also confirmed that the company had no plans to develop a new version of the Switch, or cut the price. Furukawa also commented on the reason he decided to reduce the estimate. “As we look back so far (for this fiscal year), we now evaluate that our efforts to fully convey the appeal of Nintendo Switch hardware and software to the number of new consumers we originally hoped to reach were insufficient,” he stated.
Nintendo expected that putting out a few games over the Christmas period such as Super Mario Party, Pokémon Let’s Go Pikachu/Eevee, and Super Smash Bros. Ultimate would boost sales of the console, not that hasn’t ended up being the case.
“We will talk about the next fiscal year in more detail at a later time, but basically we want to further increase both our hardware and software unit sales more than this fiscal year,” Furukawa added.