Activision-Blizzard’s game lineup is impressive enough at the moment, including recognisable series such as Warcraft to Call of Duty, but it seems like some new titles could be joining that line-up.
The last new IP released from Blizzard was Overwatch, and while Activision has published original titles such as Destiny and Sekiro, but their internal studios haven’t done much original franchise development recently.
That may change, however, as COO Coddy Johnson tells investors during the company’s latest financial earnings call. That “new IP initiatives” are in the works at each of the company’s business: Activision, Blizzard, and mobile division King. Exactly what that means remains unclear though.
Johnson says the company has a “very rigorous” approach to developing new IP, which means many of ideas and projects never make it through the planning stage. This type of practise is rather normal with studios, but apparently ActiBlizz is more ruthless in their attack.
One investor also brought up the topic of remasters, and Activision noted that there’s plenty of opportunity for more given the success of Crash and Spyro.
Chances are good that there will be Overwatch 2 and Diablo 4 in the future though, alongside the yearly release of Call of Duty.