During a recent earnings call for the third quarter of 2019, Activision Blizzard announced that microtransactions in their games are bringing in insane cash for the publisher.
However, it’s not all good, as $700 is much lower than previous years. According to their Q3 sales call last year, Activision Blizzard’s microtransaction money has dropped by $323 million from the reported $1.032 billion it brought in last year within the same time frame.
Activision Blizzard cited Call of Duty: Black Ops 4 as being the biggest earned for them in terms of microtransactions, with the sale of in-game items growing sharply in comparison to Call of Duty: World War 2, which released a year before Black Ops 4.
A possible reason why sales were so down in relation to last year is the fact that Destiny released it’s post successful expansion Forsaken in roughly the same time last year. Destiny has many in-game items that can only be purchased through microtransactions.
That being said, Activision can probably look forward to a spike in their earnings in Q4 following the critical and commercial success of Call of Duty: Modern Warfare that should only bring in more cash over time as the game is set to receive its first battle pass in December as well as separate microtransactions that will be made available to players.