As the latest Xbox gets ready to come out, Microsoft appear to be wanting to make sure it comes running out of the blocks, a direct opposite to the Xbox One’s release.
Phil Spencer, head of Xbox, remembers the start of this generation of consoles very well. Microsoft, which had dominated the generation before, entered the race with a more expensive price tag, a less powerful console, and an embarrassing confusion about DRM and ownership.
The company has spent the last several years correcting the mistakes of that era, but conceded that the battle for dominance this generation has long been won by Sony. When the next generation rolls around, however, Spencer hopes it will be a different story.
“I would say a learning from the Xbox One generation is we will not be out of position on power or price,” Spencer told The Verge at X019.
“If you remember the beginning of this generation we were a hundred dollars more expensive and yes, we were less powerful. And we started Project Scarlett with this leadership team in place with a goal of having market success.”
That said, Spencer also wants the next Xbox to stand out with more than just price and power, this has been noted by the different services and features that cater to more.