McLaren Racing have announced a new partnership with esports provider Veloce Esports to deliver a substantial program surrounding sim racing esports. Veloce will manage and develop McLaren’s esports team while working together in creating and training an academy of sim racers, with the ultimate goal of establishing a “staircase of talent.”
The partnership will also see Veloce help position McLaren’s esports team internationally, the company said in its announcement.
As part of this new partnership with Veloce and the expansion of the McLaren global esports program, Benjamin Daly, who races under the name of “Tiametmarduk,” will join as a McLaren Shadow Ambassador to support the esports team for the 2020 program.
Financial terms of the new partnership were not included.