EA’s Stock price has taken a major hit in the last 6 months thanks in most part to the negativity surrounding Battlefield 5 since its reveal earlier this year. EA closed at 84$ at the end of business on December 3.
EA’s stock value has been in a state of downfall since late last year. Battlefront 2’s loot box controversy and later Govt intervention took a large chunk out of EA’s stock price. It wouldn’t be wrong to say that EA never fully recovered from Battlefront 2’s disastrous launch, even though the game sold well.
Battlefield 5 publically launched on November 20 and sold less than half the amount of the physical copies compared to 2016’s Battlefield 1. This makes it difficult to tell exactly how bad the situation is for Battlefield 5.
When compared to Black Ops 4, Battlefield 5 sold less than half the amount of physical copies. It isn’t far-fetched to imagine that digital sales may have covered the gap left by physical sales. But the game going on sale within weeks of its release is a good indication of where digital sales stand.