EA have jumped on the Battle Royale boat and sailed away into the sunset with Apex Legends, which gained over 2.5 million users in its first 24 hours. This appears to have had a huge effect on EAs share prices. As shares of the company opened yesterday at $102.16, rising to $106.95 before eventually closing at $97.24 – this being highest EA’s share has closed at since the 23rd of October last year.
Apex Legends is the latest success in the battle royale genre, following PUBG and Fortnite, and the player numbers aren’t something to ignore either, as it was revealed that the game reached 25 million players in its first week.
Apex Legends is one of the most popular and well-received launches of a game in a long time, putting it in comparison with Red Dead Redemption 2 launch figures. It is far surpassing early figures set by PlayerUnknown’s Battlegrounds and Fortnite, though Fortnite wasn’t a successful title when it first launched.
The hopes are that players will spend high amounts of money on in-game microtransactions the same way they do Fortnite. At the moment, the game only offers in-game microtransactions on cosmetic items, but if we know EA, that could easily change. It is also known that a Battle Pass system is in the works for the title.
Timothy O’Shea, an analyst for Jefferies, predicts Apex Legends could bring in around $300 million in revenue. Other analysts have also been bold to suggest such high figures as a result of the high uptake and almost universal praise Apex Legends has received. It seems safe to say that the Battle Royale genre is here to stay.