Corsair is looking to expand its hold in the gaming market and has acquired Origin PC, a company known for its pre-built enthusiast gaming desktops and laptops. According to a press release, the purchase is to expand Corsair’s reach towards gamers and focus on those who don’t want the fuss of building their own PCs.
Corsair, known for making gaming-related PC peripherals like mice, headsets, and keyboards does already cater to the custom build market with popular internal components, like power supply units and RAM. With the acquisition of Origin, they will be looking to bring big-power rigs to their arsenal.
Corsair is planning to keep the Origin PC brand separate from Corsair, with Origin still being responsible for warranties and production support, and Corsair to continue producing their own systems, this makes sense as the two systems aim two different audiences.
The only change coming to Origin will be the incorporating of Corsair’s iCue software into machines, which offers “system-wide lighting synchronization and system monitoring” as well as Corsair’s Hydro X Series custom cooling systems. The company has indicated that further integration may take place over time as they begin to understand the business better.