Bang & Olufsen has announced it is partnering with Xbox to deliver a “high end audio proposition” for gaming. With the release of Microsoft’s new Xbox Series X set to go on sale by the end of 2020, B&O has joined forces to create a system that is specifically designed for Xbox.
We are excited to announce that we have joined forces with @Xbox to create a new audio proposition catered for the high-end segment within #gaming, leveraging our core capabilities of sound, design and craft. More to come on what that means soon. #Xbox #BangOlufsen
— Bang & Olufsen (@BangOlufsen) June 9, 2020
Bang & Olufsen tweeted the news, and the audio brand promises that the collaboration will “create a new audio proposition to cater for the high-end segment within gaming, by leveraging on Bang & Olufsen’s core capabilities of sound, design and craft. This will include ‘Designed for Xbox’ functionalities, which will ensure seamless connectivity and an enhanced user experience.”
The news marks the first time B&O has set foot in the gaming ThunderDome. Vice President and head of product management at B&O, Christoffer Poulsen, said, “By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. In Xbox we believe we have found the ideal partner to realise that potential”.